“We created Salts Alive for the newly Franchised TruFusion Yoga Studios by maintaining the strictest criteria and focusing on a vegan lifestyle. For these products––my bath and body line––I concentrated on the precious cell salts that make up 75% of our cells.

“In-depth research into cell salts led me to realize this was a missing element in skincare today. Educating our consumer base on the difference between silica from cell salts and man-made silica has both been a privilege and a challenge. Our consumers know that man-made silica or calcium fluoride is actually harmful, but the majority of mainstream consumers are still gravely misinformed on the necessity of these vital minerals which come from mother earth in the form of cell salts.” —Tiffany Andersen